We'll cover:

• Core Web Presence: Learn how to develop a strategy around your online presence--and get the most out of Google, Twitter, Avvo, Facebook and more.
• Google Analytics: Understand how to track online performance with Google Analytics--a free tool that shows you exactly how many people are coming to your site, what they are reading and where they are coming from.
• Search Engine Optimization: Learn the basics of search engine optimization.
• Ethics CLE: Get one hour of ethics CLE with a course on Ethical Implications of Online Marketing.
• Expert Panel: Explore the experiences of local attorneys who have fully engaged in a variety of online marketing initiatives. Learn what works, what doesn't and what you can easily do for yourself.

Speakers:

Carolyn Elefant is founder of the Law Offices of Carolyn Elefant in Washington DC, a woman-owned micro-firm that takes on cases involving Federal Energy Regulatory Commission energy practice, emerging renewable federal siting and eminent domain such as hydroelectric licensing, natural gas pipeline and electric transmission line siting. In addition to handling complex regulatory and judicial proceedings, Ms. Elefant writes about the keys to successfully running a small law firm in her blog, MyShingle.com. She is also author of the book, Solo by Choice: How to Be the Lawyer You Always Wanted to Be.

Jonathan Frieden is a principal at Odin, Feldman & Pittleman in Fairfax, VA. Part of the firm’s Litigation Practice Group, Mr. Frieden handles commercial disputes and criminal matters involving intellectual property, copyright enforcement, mergers and acquisitions, employment discrimination and consumer claims. In addition, Mr. Frieden counsels e-commerce businesses and pens the E-Commerce Law blog, a resource dedicated to news, trends and legal issues about Internet businesses.

Mark Britton: Mark is the founder and CEO and of Avvo. Mark is a 17-year lawyer with deep experience in the legal and e-commerce industries. Mark is the former General Counsel at Expedia and currently authors a bi-weekly column on legal marketing for Law.com's Legal Technology Blog.

Conrad Saam: Conrad is the Senior Marketing Manager at Avvo, where he oversees the firm's online marketing activities. Prior to Avvo, Conrad developed award winning websites and online content for clients including Disney, Ford, Lego, and Microsoft.